The 10th edition of the Post Game Newsletter features college basketball player and founder of two businesses at the age of 20, Aidan Melograna.
Aidan is currently taking a hiatus from playing hoops at Arcadia to study abroad in London and pursue a journey in entrepreneurship. He’s a hungry young dude taking an unconventional route from most kids his age.
Here are the top takeaways from the conversation:
Instagram as the New Website
Aidan talks about how Instagram has replaced traditional websites as the primary sales tool for local service businesses. He touches on short attention spans and buyers seeking convenience - within 3-5 seconds someone visiting the page should see who you are, what you do, where you’re located, what you’ve done, and how to get a hold of you.
He helps with targeted ads hitting specific pain points and has a proven strategy to turn client’s Instagram pages into their new sales funnel over the traditional website.
Nobody Buys From a Logo
He says he will die on this this hill. People don’t buy from logos, they buy from people they trust. He talks about building his brand online and that when someone consumes hours of your content, they feel like they are already know you. I don’t think this means you have to go become an influencer and film yourself brushing your teeth every morning, but doesn’t hurt to have a body of work to show how what you do can help someone hiring, buying from you, etc.
“A lot of people don't even look at rates anymore. They just completely trust somebody because they've seen hours of their content in long form, like a podcast or in short form, like on Instagram and Tik Tok, where people don't even need to go and reach out anymore or have any like discovery type of conversations because people are sold on their message and they're sold on the person.”
It’s Not About Being the Best, It’s About Being the Best Known
Aidan brings up a good point about how you can have the best service or business in the world, but if nobody knows about it, it doesn’t matter. He says obviously you have to do good work to begin with, but that a mediocre business with great visibility will beat a great business nobody knows about. Distribution is key and how you get the word out about what you’re doing matters (note to self with the PGP).
The Art of the Cold Call
He landed his first $1,000 client by picking up the phone and cold calling 100+ mobile detailing companies saying, “I made you a free website template, can we hop on a call for you to look through it.” He said 75 went to voicemail, 10 hung up as soon as he started talking, 5 just went through the conversation to be nice, but he was able to land 1 out of 100 as his first client.
He may or may not have had all the details laid out and templates created to begin with but knew he had to pick up the phone and get moving first and was willing to learn everything else as he went.
Check Out the Full Episode Here:
Saw this the other day, thought it was cool, baseball aside.
While going through some old stuff, I stumbled upon my notes from Phillies scout school. These notes were taken by a talk from former Twins General Manager Terry Ryan, who was serving as a special assistant at the time.
— #Tyler Goodro (#@goodrocatching)
3:36 PM • Oct 6, 2025
James Franklin
It’s never great news for a coach when you go to Google his name and the first suggested search is “James Franklin buyout.” Right now, it might be worse to be a college coach and in the same article as Bill Belichick.
The numbers behind a Franklin buyout are pretty crazy. If they did buy out his contract, which I can’t imagine they will, it’d be the second largest in college football history. The largest being Jimbo Fisher and Texas A&M at $76M. This blurb is from this onwardstate article:
Maybe some Penn Staters and PGP Newsletter subscribers can chip in to find a new head coach and give PSU a chance at a National Title one of these days.
Phils in 5
I was initially going to write about Casty finding himself in the headlines again after bashing fans after the Game 2 loss / take back my defense of him a few weeks ago, but will save that for another edition of the newsletter.
The 2-0 fastball right down the you know what to Schwarber opened up the floodgates and think it carries over to tonight. Glasnow is 2-6 with an ERA of 5.51 in 11 postseason starts. Phils jump on him early and get to the pen, Sanchez dominates, and get them back to CBP for some game 5 action.
Upcoming PGP Episodes:
10/16 - Episode with Brandon Zachary on his podcast The Athlete Resilience Center
10/23 - Jack Adler - First in person pod since last year with Jack, Founder of Out2Win, the AI-Powered Athlete Marketing Intelligence Platform helping brands find the best NIL influencers
10/30 - Drew Shore - Former NHL Hockey player, agent with Wasserman, host of Betting The Limit, and founder of Amalfi
Thanks for checking out the pod / newsletter. Go Phils.
See you next week,
Joe